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It has been, to say the least, a period of mixed messages emanating from the Toronto Blue Jays' brain trust.

A little while back, general manger J.P. Ricciardi, once a high priest in the church of Moneyball, reluctantly confessed that his team simply couldn't be competitive in the American League East without a large infusion of cash to spend on player salaries. That would be on top of the generous, three-year commitment owner Ted Rogers had already made, an amount that, before this disappointing season, fans were led to believe was enough.

Then Rogers, apparently to the great surprise of those in the upper echelons of his communications and sports empire, told a reporter that he'd be more than happy to cough up $30-million (all figures U.S.) more a year or so if it meant having the chance to win something. In theory, the Jays could become a serious $100-million challenger to the $200-million-plus Yankees leviathan.

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