truebluefan

...and scented candles make a pitch for the Texas Rangers baseball club

ARLINGTON -- The Texas Rangers launched new television and radio commercials yesterday as part of a multi-media advertising and marketing campaign in the Dallas/Ft. Worth market. The new campaign, charged with expanding the club's fan base, takes a humorous look at the real need for people to reconnect in a meaningful way. With the tagline, "You Could Use Some Baseball," the campaign encourages people to step out of their everyday - and often dismal - routines and spend some time together at a Rangers game while creating memories of a lifetime.

"As today's consumer continues to add more activities to his/her schedule, planning quality time with friends and family often becomes secondary," said Jeff Cogen, President of the Texas Rangers. "The Rangers' new campaign will remind fans of the importance of creating meaningful experiences, and offer a Texas Rangers game as an ideal setting."

The TV spots poke fun at the pitfalls of missing out on some bonding time at the ballpark. "Candles" features a young couple in a store smelling candles and comparing scents until the man has a masculinity-check moment stared down by a father and son in Rangers gear at the end of the aisle. "The idea for this spot came from a personal experience of the writer," said Cogen. "This new campaign is an entertaining, yet honest look at how people spend their time. It pulls them back to the baseball experience with a friendly dose of reality."

Billboards have been placed in multiple locations throughout Dallas with messages such as "Dot Race. More fun than the Rat Race" and "Give your Blackberry® some alone time." Alternative marketing and print executions are in production and will be released into the Dallas/Ft. Worth market soon